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UX & conversion Accessible Donation Forms (WCAG) for WordPress Accessibility is not only a legal or ethical requirement. It is also a trust and conversion advantage. When your WordPress donation forms are accessible, more supporters can complete donations confidently. Accessibility …

Email communication Recover Abandoned Donations: Email Workflow for Donation Site Some donors start a donation but do not complete it. A well-designed recovery email workflow can bring supporters back, reduce drop-offs, and improve fundraising outcomes on your WordPress site. Why …

Donor retention How to Create a Better Donation Thank You Page The thank you page is often treated as a technical confirmation, but it can do much more. It is the first page a donor sees after giving, and it …

Fundraising promotion Social Media Fundraising for Nonprofits: How to Bring Supporters Back to Your Website Social media can help a fundraising campaign reach more people, but the goal should not be attention alone. The goal is to move interested supporters …

Fundraising ideas Online Fundraising Ideas for Small Nonprofits Using WordPress Small nonprofits often have limited time, budget and staff. The good news is that online fundraising does not have to be complicated. With a clear message and a WordPress donation …

Trust and credibility Trust Signals Every Nonprofit Donation Page Should Include Donors give when they believe in the cause and trust the organization. A donation page should make that trust easier by showing clear, relevant information at the right moment. …

Impact reporting How to Create a Simple Impact Report for Your Donors Donors want to know that their support made a difference. An impact report helps your organization close the loop between a donation and the results it helped create. …

Donor experience How to Improve the Donor Experience on Your Nonprofit Website A good donor experience is not only about design. It is about helping people understand your mission, trust your organization and complete a donation without confusion. Start before …

Email fundraising How to Write a Fundraising Email Campaign for Your Nonprofit Email remains one of the most useful channels for nonprofit fundraising. It reaches people who already know your organization and gives you space to explain the need more …