Website planning
Nonprofit Fundraising Website Checklist for WordPress
A nonprofit website should do more than describe the organization. It should help visitors understand the mission, trust the team and support the work through a simple donation process.
1. A clear homepage message
The homepage should quickly explain who you help, what problem you address and how visitors can get involved. If someone arrives for the first time, they should not need to read several pages to understand your mission.
Use plain language and strong structure. A headline, a short explanation and a visible donate button can do more than a long introduction.
2. A dedicated donation page
Do not rely only on a small button or a payment link. A dedicated donation page gives you space to explain the campaign, show impact, answer concerns and present the donation form in context.
The page should include the reason to donate, suggested amounts, secure payment information and a clear call to action.
3. Easy navigation
Visitors should be able to find important pages quickly: About, Donate, Contact, Privacy Policy and any active campaigns. If your menu is crowded, simplify it.
A donation button in the header can be useful, especially when it is visually distinct but still consistent with the website design.
4. Trust and transparency
Trust is essential for online fundraising. Include organization details, team information, contact options, legal details where relevant and clear privacy information.
If you publish reports, annual summaries or project updates, make them easy to access. Transparency helps donors feel confident that their contribution will be handled responsibly.
5. Mobile-friendly donation flow
A fundraising website must work well on mobile. Donors may arrive from email, social media or messaging apps, and they may decide to give immediately.
Test the full donation process on a phone: page load, form fields, payment selection, confirmation page and email receipt.
6. Donor communication
Every donation should trigger a clear confirmation email. Your team should also receive notifications so donations are not missed.
Beyond receipts, plan how you will keep donors informed. Updates, impact stories and campaign milestones can help maintain the relationship after the first gift.
7. Reporting and internal records
As donations grow, internal organization becomes more important. You need to know who donated, when they donated, which payment method they used and whether the donation was completed.
Reports and exports can help with accounting, board updates, campaign analysis and long-term planning.
8. Security basics
Keep WordPress, themes and plugins updated. Use HTTPS, strong passwords, trusted payment gateways and anti-spam protection on forms.
Security is not only a technical detail. It affects donor confidence and protects the personal information your supporters share with you.
How FundCollector fits into a WordPress fundraising website
FundCollector provides donation forms, PayPal and bank transfer payments, donor management, automated emails and security features for WordPress. It can be used on a dedicated donation page, campaign pages or anywhere you can place a Gutenberg block or shortcode.
Organizations that need more advanced tools can use FundCollector Pro for recurring donations, Mollie credit card payments, PDF reports, CSV export and backup and restore.
Learn more in the documentation or review the available plans on the pricing page.